Los Stros

This project reimagines the Houston Astros as a flexible, system-driven identity applied across uniforms and collectible merchandise. The visual language draws from Houston’s space legacy through angular typography, star motifs, and bold color contrasts to create a cohesive yet adaptable brand. The system extends beyond the field through a blind box collectible featuring Orbit character cards, each highlighting alternate uniform variations within the same identity. Together, the uniforms and blind box emphasize consistency, collectibility, and fan engagement, positioning Houston as both a team and a culture.